Those who know me, know I'm a great advocate of vegan and vegetarian foods. despite being a meat eater I do feel we generally eat far too much as a nation and am happy to have meat only on rarer occasions and when it's particularly good.

Consequently, I'm particularly excited when I get the chance to work on a specific vegan or vegetarian ranges. If there's chocolate involved, then so much the better, as in this project for a new startup, Saintly Foods, that I'm sure will prove to be highly successful in the near future.

Saintly foods produce high-quality desserts which are not only delicious but also ethical. Talking to Vanessa, the company CEO and founder, she tells me that she wanted to produce foods that you could just buy without having to read all the small print, to make sure the company isn't using any dodgy ingredients or sourcing anything unethically. What you get is good honest and trustworthy food, that you're happy to eat.  All very reassuring, in my book.

Here are some of the photos we took, for use in general marketing and then lower down the page, for the product packaging.

Highly indulgent chocolate tart..You wouldn't know it was vegan, as with any of these fab 5.

Raspberry tart with franzipan and coconut yoghurt

Delicious moist tarte au citron

Apple tartlet, with cinnamon

Lemon meringue made with aquafaba

As well as the lifestyle images above we also shot the food photography for the packaging.

Pack Shots, pre artwork

Final Packs, all ready for listing

If you need any further information or advice on your food photography, please feel free to get in touch, via my contact page

As a London based food photographer, Michael has been shooting food professionally now for over 30 years. His vast knowledge of food and photography will help you get the best for your food photography requirements.

When working with chefs instead of a food stylist, I sometimes get a little nervous. While chefs create some delicious food, they often don't quite get the level of detail needed with the food when it is being photographed. Having worked with these guys for several years now, they totally do get it. These guys being top London catering company, Jackson Gilmour, who produce some beautiful food, art on a plate in fact, and I love working with them.

Needless to say, lunch is always amazing!

We shot a series of images for website and general marketing use. Using beautiful props, and simple lighting, in fact, I was testing some new LED lights in this case, I wanted the food to be the centre of attention.

So here are a few of the images we shot for them

This fabulous dish features pistachio crusted roast lamb,  apricot rosemary jus, romanesco and butternut squash purée, dauphinoise potatoes, courgette, carrot and asparagus.

On a side note, it tasted amazing, I should know, it was my lunch.

The best way, in my opinion, to eat tuna. Seared on the outside, and rare in the middle. That way, you get the best of both.

The vegetarians don't get left out, and with Jackson Gilmour, they definitely don't. That applies to vegans too, so watch this space.

This twist on Falafel Scotch egg was the first I've ever seen. A very clever change from the traditional meat scotch egg which in my humble opinion, tasted just as good.

This shot was used to promote the clients wedding range. Not often I use black perspex and this was something that was used many years ago.

What goes around, comes around. This could be the beginning of a new fad...and works particularly well with the reflections of the bright colourful food.

While still on our black perspex theme, we have some great reflections with these canapes. This was a bit of a balancing act for sure, with the canapes staying lined up and garnish leaves still looking perky, but we got there in the end.

Of course, we had to finish with a delicious dessert. this one's a peanut caramel shortcake with honeycomb ice cream and pear compote.

Can you guess how the chocolate was shaped that way. Please email me for the answer.

While most of my work is for design and advertising agencies, I do occasionally get the opportunity to work for the odd restaurant, cafe or food startup, which I absolutely love.

Unlike working to a tight brief from an agency, the smaller businesses are often far more flexible on their requirement which gives us a greater opportunity for freedom in how we shoot the food.

Don't get me wrong, working to a tight brief with a full-on creative team is fabulous too and I also love the technical nitty-gritty of getting every little detail spot on.

Here's a case in point. I was recommended to shoot for a new Cafe in Baker Street, central London, called "Sweet Liberty" It's a fabulous location very close to the Sherlock Holmes museum and as it's on a corner plot, it has a lovely light feel to it.

Being new, and with plenty of wall space, the owner was keen to get some framed images of their beautiful food up on the wall and to use for their own marketing purposes. There's a little history to the owner of his place too, it's owned by the brother of none other, than the legendary boxer, John Conteh. Someone I clearly remember from my childhood and who was recently knighted.

If you need a reminder of what he looks like, here he is, sporting a fabulous tan, receiving his MBE.

So here's a selection of some of the shots we took.

This beautiful Sundae was extremely tricky to shoot. There wasn't quite enough product supplied but thanks to the skills of my food stylist, Trish Hurel, we got there in the end with this super colourful shot. Normally we would have dry ice for a shot like this but unfortunately, the delivery was delayed and we had to manage without. Just to be clear, no mashed potato was used in the making of this dish. It's all real.

While still in the cold, we thought we would push our luck and go for this raspberry sorbet too. again, very little product was supplied and this was our last attempt to get this to work before we run out. I particularly like the minimal number of colours in the shot, just 3 really, and that's if you include the grey.

One of the tastiest I have tried. If you get a chance, pop in and try one for yourself.

Another tasty treat, tart and sweet at the same time. Delicious!

We finish off with a savoury, a delicious grilled sandwich, all vege too.

If you are in the process of needing some food photography, please drop me a line or give me a call.

My studio is in Central London, very easy to get to by both public transport or car so easy access to all clients. Plus you have a vast choice of props and backgrounds to make your life easier, and not to mention, over 30 years of experience, specialising in making your food look delicious.

You can reach me via my contact page

or call 020 8964 5555

For more information about me. click here

And to see more of my studio, you can look here

Michael Michaels is a specialist food photographer in London.

For food photography in London and the surrounding areas please contact Michael using the details above.

We shoot food photography for advertising, packaging and marketing purposes and are conveniently located in West Central London.