Sweet Potato Wedges Photo by Food photographer London

Fancy a quick tasty and nutritious recipe, then these sweet potato wedges from a recent shoot, are just the thing for you and are also very quick and easy to make. Rich in vitamin A, C, B1, B2 and B6 as well as full of fibre and minerals, they are not only easy to make…(Read More)

With a name like Fresh Fitness Foods, you need to make sure your food photography stands up to it and so our whole approach with this recent project was to make the food look prticularly fresh, of course. Fresh Fitness Foods are a relatively new food company that create tailor-made menus specifically for their…(Read More)

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Sweet Potato Wedges

Michael Michaels 14th February 2018

Fancy a quick tasty and nutritious recipe, then these sweet potato wedges from a recent shoot, are just the thing for you and are also very quick and easy to make.

Sweet Potato Wedges Photo by Food photographer London
Sweet Potato Wedges

Rich in vitamin A, C, B1, B2 and B6 as well as full of fibre and minerals, they are not only easy to make but great for you too.

To make:

  1. Wash potatoes and cut into wedges
  2. Dry them with a paper or tea towel
  3. Sprinkle generously with Cajun spice mix, plus a few sprigs of thyme then drizzle with oil.
  4. With your hands, rub all the ingredients onto the wedges and place on an oven tray.
  5. Bake for approximately 40 mins, until browned on the outside at about 170°C fan, turning ocasionally.
    Serve and enjoy

Getting the Fresh into Fresh Fitness Foods

Michael Michaels 15th November 2017

Photo of Fresh Fitness Muscle Gain Foods Photography shot in London
Fresh Fitness Foods Muscle Gain Menu Food Photography

With a name like Fresh Fitness Foods, you need to make sure your food photography stands up to it and so our whole approach with this recent project was to make the food look prticularly fresh, of course.

Fresh Fitness Foods are a relatively new food company that create tailor-made menus specifically for their client's requirement. Of course, as the name suggests, they are mostly tailored to the fitness industry, so whether you're just trying to get trim, or build up serious muscle bulk, they will come up with a menu to suit you, then deliver it fresh to your door, every day. What a great concept!

 

photo of Yoghurt, fresh fruit, muesli and pineapple Muesli
Yoghurt, fresh fruit, muesli and pineapple Muesli

They recently approached us with a view to requiring a whole range of photography, not just for their new website but for online, print media and social media too of course.

Due to the amount of photography required, we had to get through each day so we needed fairly standardised lighting with just a little tweaking between shots. Keeping it relatively simple meant we could deliver the numbers. Shooting a variety of images from individual snacks, to ranges of whole menu plans, sometimes in the delivery containers, sometimes on plates.

By using a soft overall fill light then a strong side light we were able to achieve this and get some good contrast as well as saturation in the images which certainly helped bring out the freshness in the food photography.

Photo of healthy cooked breakfast of bacon, scrambled eggs, kale and saute potatoes by London food photographer Michael Michaels
Healthy cooked breakfast

 

Office lunch of tortilla tomatoes and salad
Office lunch of tortilla tomatoes and salad

 

 

Photograph of spiced tofu with thinly sliced raddish, mango cubes and greens.
Tofu with raddish, sliced

 

Photo of meatballs with sweet potato wedges and salad
Meatballs with sweet potato Wedges and salad.

 

Photo of Gilled chicken with broccoli, sweet potato cubes and vegetables by London food photographer Michael Michaels
Grilled chicken with broccoli, sweet potato cubes and vegetables.

 

 

The end results was a happy client with a healthy repertoire of photography images to add to their arsenal to use to help market their concept further.

Talking food photography at the Speciality and Fine Food show 2017

Michael Michaels 7th September 2017

Food Photographer talk In London
Speaker Badge fro London food photographer

It was a privilege and an honour to be asked to talk about food photography at London's recent Speciality and Fine Food Fair this year, to a group of food companies. They were mostly start ups and from around the world too, not just the UK.

Speaking at the Food for Thought stage at London's Olympia, I gave advice on what companies can do to improve their own food photography; this included useful apps. to use on their smart phones, plus some useful yet simple lighting techniques and basic equipment they can purchase, inexpensively. Of course, this was mostly aimed at social media photography.

When companies have the budgets to commission a professional photographer advice was offered on what they should look out for and questions they should ask prior to booking a pro.

Talking to an audience about food photography is not something I have done too often, I guess like most photographers, I prefer to stay behind the camera and not in the spot light, though I have to say, I quite enjoyed it and it was good to hear people found it useful.

I totally appreciate food photography is not a low cost expense, especially for smaller food businesses but I truly believe that in the majority of cases, having lovely appetising food photography of your products will dramatically attract more interest and ultimately lead to an increase in sales. I also believe that the opposite will have a detrimental affect on sales.

While most of my work is for the larger food corporations, I do still really enjoy working for the smaller companies as well and being part of their journey.

So if you are a small or start up food company, please do not feel reluctant to get in touch. I would be happy to have a chat and see how I can help you.

To see more of my work, please click through to the gallery, here.

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