IFE is a great food and drink event that runs just every 2 years and for the first time ever, time I will be exhibiting at this great event so if you are planning on attending, please drop by and say hello.
This year IFE is being hosted at Excel and they are expecting in the region of 27000 visitors with over 1350 exhibitors.
You’ll be able to see thousands of food products and hopefully try a few too but best of all, you can come and say hello to me too.
I will be towards the back of the general food section at stand S4780. For your FREE tickets, pre register HERE
Show time starts Sunday 22nd March and runs to Wednesday 25th
So out of the blue I receive an email from a Swiss Chef and food stylist, Thiery Fuchs, who was in the UK and wondering if I would like to do a test shoot with him.
Why not, I thought; nothing ventured, nothing gained. We booked a day in, had a couple of conversations to discuss some ideas and that was pretty much it. Nothing like a last minute inpromptu food photography shoot to push out the creativity boat.
Not only was it a great days shoot but it was also fascinating to hear about the food photography business in Switzerland.
We shot mostly on a fishy theme with some beef and a pizza thrown in for good measure.
As a London food photographer, it's always good to work with a variety of food stylists to broaden ones experience and this made a great change for me as the images had a lovely moody editorial feel, rather than clean commerical.
With only minutes to spare, we managed to squeeze in a quick pizza...
Which was good as you can't hang around shooting pizzas anyway
Many thanks for Thiery of Fuchs and Corrà for all his hard work and getting in touch with me in the first place. I thoroughly enjoyed the shoot and look forward to the next one.
With a name like Fresh Fitness Foods, you need to make sure your food photography stands up to it and so our whole approach with this recent project was to make the food look prticularly fresh, of course.
Fresh Fitness Foods are a relatively new food company that create tailor-made menus specifically for their client's requirement. Of course, as the name suggests, they are mostly tailored to the fitness industry, so whether you're just trying to get trim, or build up serious muscle bulk, they will come up with a menu to suit you, then deliver it fresh to your door, every day. What a great concept!
They recently approached us with a view to requiring a whole range of photography, not just for their new website but for online, print media and social media too of course.
Due to the amount of photography required, we had to get through each day so we needed fairly standardised lighting with just a little tweaking between shots. Keeping it relatively simple meant we could deliver the numbers. Shooting a variety of images from individual snacks, to ranges of whole menu plans, sometimes in the delivery containers, sometimes on plates.
By using a soft overall fill light then a strong side light we were able to achieve this and get some good contrast as well as saturation in the images which certainly helped bring out the freshness in the food photography.
The end results was a happy client with a healthy repertoire of photography images to add to their arsenal to use to help market their concept further.
It was a privilege and an honour to be asked to talk about food photography at London's recent Speciality and Fine Food Fair this year, to a group of food companies. They were mostly start ups and from around the world too, not just the UK.
Speaking at the Food for Thought stage at London's Olympia, I gave advice on what companies can do to improve their own food photography; this included useful apps. to use on their smart phones, plus some useful yet simple lighting techniques and basic equipment they can purchase, inexpensively. Of course, this was mostly aimed at social media photography.
When companies have the budgets to commission a professional photographer advice was offered on what they should look out for and questions they should ask prior to booking a pro.
Talking to an audience about food photography is not something I have done too often, I guess like most photographers, I prefer to stay behind the camera and not in the spot light, though I have to say, I quite enjoyed it and it was good to hear people found it useful.
I totally appreciate food photography is not a low cost expense, especially for smaller food businesses but I truly believe that in the majority of cases, having lovely appetising food photography of your products will dramatically attract more interest and ultimately lead to an increase in sales. I also believe that the opposite will have a detrimental affect on sales.
While most of my work is for the larger food corporations, I do still really enjoy working for the smaller companies as well and being part of their journey.
So if you are a small or start up food company, please do not feel reluctant to get in touch. I would be happy to have a chat and see how I can help you.
To see more of my work, please click through to the gallery, here.
Our drinks photography for Martini and Schweppes of which I am very proud of, is now starting to hit the streets across Europe.
Here are just a few of the combinations that we shot which were art directed and created by ad agency, Irish International
Working with glass and liquids is pretty, and this brief was no exception. In particular, we had engraving on the glass which was important to see as well as the contents in the glass, plus bubbles to bring the splash to life. Quite a combination. Of course, when you do a test pour, it looks perfect but then when it comes to the real thing, you suddenly see that you got a little lucky on the test and a lot of further experimentation is required to get what you want. A pour that will look natural and lively at the same time.
We think the end results look fab.
To make the perfect mix, fill a glass with ice, then add Martini and Schweppes, 50/50 to just off the rim after adding a slice of Orange with the Rosso or lime with the Bianco. Gently stir and enjoy..
Street food photography seems to be all the rage at the moment. If you don't believe me, drop down to Portobello Road on a Friday and Saturday, just under the flyover and see for yourself.
Leading London food caterers, Jackson Gilmour asked us to photograph their latest street food range at our London studio. They provide delicious food for major London events. You can check them out here .
After having shot a lot of there website images, they recently asked us to shoot some of their new street food range and here are some of the results.
28th of January saw the start of the Chinese New Year. This year is the year of the rooster.
In China, the celebrations also known as the Spring Festival last about 23 days. You may see some homes decorated with red posters, Chinese lanterns and poetic verses on their doors. Many people will be setting off fireworks and firecrackers to scare off the bad luck and allow the good luck in.
We like to think we played our own small part by shooting a variety of images for Uncle Ben's which formed a tool box of promotional material to be used nationally and internationally. Some of the images you can see below.
There are 12 different animals, one of which represents each year. You can find out which is yours on the chart below.
Rat: 2008, 1996, 1984, 1972, 1960
Ox: 2009, 1997, 1985, 1973, 1961
Tiger: 2010, 1998, 1986, 1974, 1962
Rabbit: 2011, 1999, 1987, 1975, 1963
Dragon: 2012, 2000, 1988, 1976, 1964
Snake: 2013, 2001, 1989, 1977, 1965
Horse: 2014, 2002, 1990, 1978, 1966
Sheep: 2015, 2003, 1991, 1979, 1967
Monkey: 2016, 2004, 1992, 1980, 1968
Rooster: 2017, 2005, 1993, 1981, 1969
Dog: 2018, 2006, 1994, 1982, 1970
Pig: 2019, 2007, 1995, 1983, 1971
People born in the Chinese year of the rooster are thought to be honest, intelligent, energetic and confident, yet despite this, your sign years are also believed to be the most unlucky years of your life.