With a name like Fresh Fitness Foods, you need to make sure your food photography stands up to it and so our whole approach with this recent project was to make the food look prticularly fresh, of course.
Fresh Fitness Foods are a relatively new food company that create tailor-made menus specifically for their client’s requirement. Of course, as the name suggests, they are mostly tailored to the fitness industry, so whether you’re just trying to get trim, or build up serious muscle bulk, they will come up with a menu to suit you, then deliver it fresh to your door, every day. What a great concept!
They recently approached us with a view to requiring a whole range of photography, not just for their new website but for online, print media and social media too of course.
Due to the amount of photography required, we had to get through each day so we needed fairly standardised lighting with just a little tweaking between shots. Keeping it relatively simple meant we could deliver the numbers. Shooting a variety of images from individual snacks, to ranges of whole menu plans, sometimes in the delivery containers, sometimes on plates.
By using a soft overall fill light then a strong side light we were able to achieve this and get some good contrast as well as saturation in the images which certainly helped bring out the freshness in the food photography.
The end results was a happy client with a healthy repertoire of photography images to add to their arsenal to use to help market their concept further.