Getting the Fresh into Fresh Fitness Foods

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Photo of Fresh Fitness Muscle Gain Foods Photography shot in London
Fresh Fitness Foods Muscle Gain Menu Food Photography

With a name like Fresh Fitness Foods, you need to make sure your food photography stands up to it and so our whole approach with this recent project was to make the food look prticularly fresh, of course.

Fresh Fitness Foods are a relatively new food company that create tailor-made menus specifically for their client’s requirement. Of course, as the name suggests, they are mostly tailored to the fitness industry, so whether you’re just trying to get trim, or build up serious muscle bulk, they will come up with a menu to suit you, then deliver it fresh to your door, every day. What a great concept!

 

photo of Yoghurt, fresh fruit, muesli and pineapple Muesli
Yoghurt, fresh fruit, muesli and pineapple Muesli

They recently approached us with a view to requiring a whole range of photography, not just for their new website but for online, print media and social media too of course.

Due to the amount of photography required, we had to get through each day so we needed fairly standardised lighting with just a little tweaking between shots. Keeping it relatively simple meant we could deliver the numbers. Shooting a variety of images from individual snacks, to ranges of whole menu plans, sometimes in the delivery containers, sometimes on plates.

By using a soft overall fill light then a strong side light we were able to achieve this and get some good contrast as well as saturation in the images which certainly helped bring out the freshness in the food photography.

Photo of healthy cooked breakfast of bacon, scrambled eggs, kale and saute potatoes by London food photographer Michael Michaels
Healthy cooked breakfast

 

Office lunch of tortilla tomatoes and salad
Office lunch of tortilla tomatoes and salad

 

 

Photograph of spiced tofu with thinly sliced raddish, mango cubes and greens.
Tofu with raddish, sliced

 

Photo of meatballs with sweet potato wedges and salad
Meatballs with sweet potato Wedges and salad.

 

Photo of Gilled chicken with broccoli, sweet potato cubes and vegetables by London food photographer Michael Michaels
Grilled chicken with broccoli, sweet potato cubes and vegetables.

 

 

The end results was a happy client with a healthy repertoire of photography images to add to their arsenal to use to help market their concept further.

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An Indian with a difference

Michael Michaels 9th October 2018

Photograph of rack of lamb by London food photographer, Michael Michaels
Photograph of rack of lamb by London food photographer, Michael Michaels

Shooting some more editorial style food photography at my London studio recently  made for a great photo session and working with an upmarket Indian restaurant was a great joy. With some delicious food photography to be had, I couldn't wait for the Team from Viceroy Indian restaurant to arrive with their talented chef, all the way from Staffordshire.

 

Photograph of Indian Biryani, by London food photographer Michael Michaels
Photograph of Indian Biryani, by London food photographer Michael Michaels

 

Photograph of Traditional tandoori salmon fillet
Photograph of Traditional tandoori salmon fillet by London food photographer, Michael Michaels

One of the best things about working on modern food is that there is so much competition, with many chefs trying to get their food to stand out form the crowd. This is particularly evident with new restaurants and event caterers where the end customer is always looking to be wowed. Hence the chefs going the extra mile in the preparation and final appearance of the food. For a food photographer, that is music to our ears.

Mixed Indian starter by London food photographer Michael Michaels
Photograph of mixed Indian starter by London food photographer Michael Michaels

 

Photograph of Indian style scallops by London food photographer, Michael Michaels
Photograph of Indian style scallops by London food photographer, Michael Michaels

 

Photograph of Indian style Vegan option, tandoori tofu by London food photographer, Michael Michaels
Photograph of Indian style Vegan option, tandoori tofu by London food photographer, Michael Michaels

 

Venison curry by London food photographer, Michael Michaels
Photograph of venison curry by London food photographer, Michael Michaels

Simple Scallop Recipe

Michael Michaels 1st August 2018

Pan fried Scallops with orange sauce on plate. Food photography by Food Photographer London, Michael Michaels
Pan seared Scallops with burnt orange sauce

If you like scallops, this is a great simple, delicious and quick recipe.

Make the sauce first

  1. Zest one orange and keep zest to one side
  2. Cut the skin and pith off this plus 1 or 2 more oranges then slice them about 7-8mm think
  3. Place slices in a hot cast iron or non stick pan and give them a good charring on both sides
  4. Allow to cool slightly then place in metal sieve and with the back of a ladle, squeeze all the juice out into the pan, then add the zest.
  5. On a low heat, with the juice just steaming, allow the juice to reduce. You can add a little sugar to help caramelise and thicken.
  6. Leave to one side, once ready.

The scallops.

  1. Trim if necessary then pat dry the scallops with kitchen towel and season with salt an pepper.
  2. Heat up a pan with some olive oil or butter in it.
  3. When hot, swiftly add the scallops, one at a time, forming a circle. They should sizzle, when the first one goes in otherwise the pan is not hot enough.
  4. Once the last scallop is in, cook for about 2-3 minutes(should be golden), then flip them one at a time, going round the circle and starting with the first one that went in.
  5. After a further 2 minutes, when golden on second side, remove from pan and serve
  6. Drizzle on the sauce, add garnish and serve.

Tip 1- No need to move the scallops around in the pan while cooking.

Tip 2- If scallops are stuck, then let them cook a little longer.

Tip 3- The scallops should be opaque and not translucent on the sides.

Ingredients Food Photography

Michael Michaels 28th June 2018

It's a great time of year for fresh fruit and veg and so we took advantage of it for a recent shoot, photographing some lovely ingredients.

Just simple lighting and simple background.

First up, is this lovely purple chicory, shot on stone with some directional yet softened lighting. Very simple but some good detail on parts of the leaf.

The background kept a little soft to avoid blending with the chicory itself.

Photo of purple chicory
Purple Chicory

 

Followed by some multi coloured carrots, each colour having it's own nutritional benefits.

food photography of a bunch of multi coloured carrots, shots on a distressed mauve painted surface.
Multi coloured carrots

 

You may have just missed the season for British asparagus as they are harvested for the last time on the summer solstice, the 21st of June, so here's a reminder of how great they were.

British asparagus

 

 

Savoury Food Photography

Sweet Food Photography

Published Food Photography

Tis the season for delicious plums(food photography)

Michael Michaels 2nd May 2018

Baked Plums in tray by London food photographer Michael Michaels
Baked Plums in tray by London food photographer Michael Michaels

While shooting some desserts in the studio recently, these gorgeous plums were pulled out the oven and looked too good to ignore. This often happens when there is an opportunity of shooting a lovely shot  but it was never planned. It could just be when the food stylist is unpacking her food props for the food photography session and there are some beautiful beetroots or radishes, fresh from the market, lovingly tied with a little string and the opportuinity to photograph them is just too good to ignore.

So as the plum season has just started, these roasted plums were being part baked for a crumble, see below.

If you're a plum fan, get out there and enjoy. Simply cut the plums in half and roast in a medium hot oven for about 20 minutes, with a light sprinkling of muscovado or demerara sugar. They are then ready for dropping into something else, in this case, a delicious crumble, or cook for a little longer and enjoy with a spoon of cream, creme fraiche or in our case, good old fashioned custard, a good quality home made one of course.

Plum Crumble by London food photographer, Michael Michaels
Plum Crumble by London food photographer, Michael Michaels

 

If you're looking to make your crumble a little more interesting, try mixing a nut muesli into the mix, for extra crunch and nutty flavour.

The best desserts are always the comfort, and in my case, take me back to the days of proper school dinners, when schools had dinner ladies trained to cook and make real food.

Something Fishy Going On

Michael Michaels 5th March 2018

Clams in shell by Food Photographer London

So out of the blue I receive an email from a Swiss Chef and food stylist, Thiery Fuchs, who was in the UK and wondering if I would like to do a test shoot with him.

Why not, I thought; nothing ventured, nothing gained. We booked a day in, had a couple of conversations to discuss some ideas and that was pretty much it. Nothing like a last minute inpromptu food photography shoot to push out the creativity boat.

Not only was it a great days shoot but it was also fascinating to hear about the food photography business in Switzerland.

We shot mostly on a fishy theme with some beef and a pizza thrown in for good measure.

 

Food photographer London_Fish-shot_Mackerel, Clamp, Samphire, Sprouts

As a London food photographer, it's always good to work with a variety of food stylists to broaden ones experience and this made a great change for me as the images had a lovely moody editorial feel, rather than clean commerical.

 

Food PhotographerLondon_Black tortoleni with beef in consomme
Black tortoleni with beef and morrells in consomme

 

Arty Chicken with vegetables Cauliflower. Food photography by Food Photographer London, Michael Michaels
Roasted chicken breast with kale, cauliflower, apple and peas

 

With only minutes to spare, we managed to squeeze in a quick pizza...

Which was good as you can't hang around shooting pizzas anyway

 

Food Photographer London-
Rustic ham and rocket pizza

Many thanks for Thiery of Fuchs and Corrà for all his hard work and getting in touch with me in the first place. I thoroughly enjoyed the shoot and look forward to the next one.

Sweet Potato Wedges

Michael Michaels 14th February 2018

Fancy a quick tasty and nutritious recipe, then these sweet potato wedges from a recent shoot, are just the thing for you and are also very quick and easy to make.

Sweet Potato Wedges Photo by Food photographer London
Sweet Potato Wedges

Rich in vitamin A, C, B1, B2 and B6 as well as full of fibre and minerals, they are not only easy to make but great for you too.

To make:

  1. Wash potatoes and cut into wedges
  2. Dry them with a paper or tea towel
  3. Sprinkle generously with Cajun spice mix, plus a few sprigs of thyme then drizzle with oil.
  4. With your hands, rub all the ingredients onto the wedges and place on an oven tray.
  5. Bake for approximately 40 mins, until browned on the outside at about 170°C fan, turning ocasionally.
    Serve and enjoy

Getting the Fresh into Fresh Fitness Foods

Michael Michaels 15th November 2017

Photo of Fresh Fitness Muscle Gain Foods Photography shot in London
Fresh Fitness Foods Muscle Gain Menu Food Photography

With a name like Fresh Fitness Foods, you need to make sure your food photography stands up to it and so our whole approach with this recent project was to make the food look prticularly fresh, of course.

Fresh Fitness Foods are a relatively new food company that create tailor-made menus specifically for their client's requirement. Of course, as the name suggests, they are mostly tailored to the fitness industry, so whether you're just trying to get trim, or build up serious muscle bulk, they will come up with a menu to suit you, then deliver it fresh to your door, every day. What a great concept!

 

photo of Yoghurt, fresh fruit, muesli and pineapple Muesli
Yoghurt, fresh fruit, muesli and pineapple Muesli

They recently approached us with a view to requiring a whole range of photography, not just for their new website but for online, print media and social media too of course.

Due to the amount of photography required, we had to get through each day so we needed fairly standardised lighting with just a little tweaking between shots. Keeping it relatively simple meant we could deliver the numbers. Shooting a variety of images from individual snacks, to ranges of whole menu plans, sometimes in the delivery containers, sometimes on plates.

By using a soft overall fill light then a strong side light we were able to achieve this and get some good contrast as well as saturation in the images which certainly helped bring out the freshness in the food photography.

Photo of healthy cooked breakfast of bacon, scrambled eggs, kale and saute potatoes by London food photographer Michael Michaels
Healthy cooked breakfast

 

Office lunch of tortilla tomatoes and salad
Office lunch of tortilla tomatoes and salad

 

 

Photograph of spiced tofu with thinly sliced raddish, mango cubes and greens.
Tofu with raddish, sliced

 

Photo of meatballs with sweet potato wedges and salad
Meatballs with sweet potato Wedges and salad.

 

Photo of Gilled chicken with broccoli, sweet potato cubes and vegetables by London food photographer Michael Michaels
Grilled chicken with broccoli, sweet potato cubes and vegetables.

 

 

The end results was a happy client with a healthy repertoire of photography images to add to their arsenal to use to help market their concept further.

Talking food photography at the Speciality and Fine Food show 2017

Michael Michaels 7th September 2017

Food Photographer talk In London
Speaker Badge fro London food photographer

It was a privilege and an honour to be asked to talk about food photography at London's recent Speciality and Fine Food Fair this year, to a group of food companies. They were mostly start ups and from around the world too, not just the UK.

Speaking at the Food for Thought stage at London's Olympia, I gave advice on what companies can do to improve their own food photography; this included useful apps. to use on their smart phones, plus some useful yet simple lighting techniques and basic equipment they can purchase, inexpensively. Of course, this was mostly aimed at social media photography.

When companies have the budgets to commission a professional photographer advice was offered on what they should look out for and questions they should ask prior to booking a pro.

Talking to an audience about food photography is not something I have done too often, I guess like most photographers, I prefer to stay behind the camera and not in the spot light, though I have to say, I quite enjoyed it and it was good to hear people found it useful.

I totally appreciate food photography is not a low cost expense, especially for smaller food businesses but I truly believe that in the majority of cases, having lovely appetising food photography of your products will dramatically attract more interest and ultimately lead to an increase in sales. I also believe that the opposite will have a detrimental affect on sales.

While most of my work is for the larger food corporations, I do still really enjoy working for the smaller companies as well and being part of their journey.

So if you are a small or start up food company, please do not feel reluctant to get in touch. I would be happy to have a chat and see how I can help you.

To see more of my work, please click through to the gallery, here.

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