The food photograph is essential in selling your restaurant, food service, or catering company. If you publish a magazine, web site or food industry publication high quality pictures of food can create interest and boost sales. Food may look appetizing when it’s served, but taking great looking pictures of food is tricky business. A succulent food photograph can be invaluable in capturing the attention of potential customers.

Michael Michaels serves you with some of the finest food photographs that you’ll find. The pictures are designed to make people hungry for your product. How does a food photograph work for you? The perfect combination for fantastic results is for a food photographer and a food stylist to work together.

People who work photographing food are specialists. A food photograph is unlike any other. What are the elements that make for accomplished food photographs? Pictures that instantly make your mouth water and your stomach grumble? A good photographer and stylist know exactly how to manipulate your eye, mind, and taste buds.

Some of the basic techniques for photographing food are really quite simple. However, they are not easy to master. If any element is mishandled, then the result will be a picture that is tasteless to the consumer or client. Here are some hints for food photographs.

It’s essential that the food be and stay fresh. A food photograph gets results from close range. That means the least unsightliness in a food product– drying cream sauce or wilted garnish– will ruin the photo. Good lighting is very important for a successful food photograph. Good light means photographs with good detail A fine food photograph also utilizes appropriate props and settings. Stylists create the right look by considering everything from what the food is set on to surrounding place settings, background images and garnishes. Complimentary and contrasting colors, tones, and textures can make or break the food photograph.

Angles are very important to a successful food photograph. Aerial and slightly angled side shots are especially effective. Photographers have to work quickly, in order to capture the freshness of the product, and, simultaneously, carefully, to insure proper angle, lighting, and focus.

Of course the primary focal point of any food photograph is the food. The food should fill the frame yet be anchored in an appropriate context. What about that background? It may be out of focus but it’s still important. Professionals often forego the traditional tablecloth and experiment with everything from silks to sand. Tissue paper, leaves, crushed sea shells, and bricks are just a few of the backgrounds that can add texture to a shot.

The result is what you see at our sight. Here food photographs create perfect images to entice people into buying one of the essential elements of life– food. You may have the finest restaurant, food service or catering company in your city but if the images aren’t appetizing people won’t eat.

Perhaps you have the best written food magazine, web site or industry publication, but poor food images will create the wrong image for your fine writing.

What kinds of photographs do you need? Main dishes, appetizers, deserts, side dishes or salads? Maybe you’re looking for fresh vegetables, fruits, meats, or fish? Or perhaps you want specially created photographs? If that’s the case our professional stylist and photographer are ready to serve you so that you can serve your customers.

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