Getting the Fresh into Fresh Fitness Foods

Photo of Fresh Fitness Muscle Gain Foods Photography shot in London
Fresh Fitness Foods Muscle Gain Menu Food Photography

With a name like Fresh Fitness Foods, you need to make sure your food photography stands up to it and so our whole approach with this recent project was to make the food look prticularly fresh, of course.

Fresh Fitness Foods are a relatively new food company that create tailor-made menus specifically for their client’s requirement. Of course, as the name suggests, they are mostly tailored to the fitness industry, so whether you’re just trying to get trim, or build up serious muscle bulk, they will come up with a menu to suit you, then deliver it fresh to your door, every day. What a great concept!

 

photo of Yoghurt, fresh fruit, muesli and pineapple Muesli
Yoghurt, fresh fruit, muesli and pineapple Muesli

They recently approached us with a view to requiring a whole range of photography, not just for their new website but for online, print media and social media too of course.

Due to the amount of photography required, we had to get through each day so we needed fairly standardised lighting with just a little tweaking between shots. Keeping it relatively simple meant we could deliver the numbers. Shooting a variety of images from individual snacks, to ranges of whole menu plans, sometimes in the delivery containers, sometimes on plates.

By using a soft overall fill light then a strong side light we were able to achieve this and get some good contrast as well as saturation in the images which certainly helped bring out the freshness in the food photography.

Photo of healthy cooked breakfast of bacon, scrambled eggs, kale and saute potatoes by London food photographer Michael Michaels
Healthy cooked breakfast

 

Office lunch of tortilla tomatoes and salad
Office lunch of tortilla tomatoes and salad

 

 

Photograph of spiced tofu with thinly sliced raddish, mango cubes and greens.
Tofu with raddish, sliced

 

Photo of meatballs with sweet potato wedges and salad
Meatballs with sweet potato Wedges and salad.

 

Photo of Gilled chicken with broccoli, sweet potato cubes and vegetables by London food photographer Michael Michaels
Grilled chicken with broccoli, sweet potato cubes and vegetables.

 

 

The end results was a happy client with a healthy repertoire of photography images to add to their arsenal to use to help market their concept further.

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